Sector: Retail/Loyalty

Offerpod India

The Challenge

• Eliminate voucher fraud
• Collect redemption data
• Provide offers for their customers/li>
• Interactive Wayfinding

The Solution

The syncing of the Offerpod India app to the Offerpod Screen enables customers multiple ways to redeem offers via SMS, Email, QR code and through the app. The solution also overcomes Voucher Fraud as each voucher is unique.

The App provides offers for customers and enables retailers to capture information about their customers interests, shopping behaviours and patterns which facilitates targeting customers more efficiently. Both platforms also include interactive wayfinding solution, conveniently guiding customers to their desired outlet.

Outcome

• Over 3000 SMS redemptions weekly
• 22,000 customer phone numbers captured in the first month
• The retailer has a better understanding of customer behaviour and preference in the centre
• The app usage has now overtaken the screen usage enabling the centre to remotely reach customers