Sector: Retail / Betting

Ladbrokes plc is a leader in the global betting and gaming market with annual Group revenues of over £1 billion. Ladbrokes is a market leader in retail bookmaking in the UK, Ireland, Belgium and Spain where it operates a combined total of more than 2,800 betting shops.

The Challenge

The challenge was twofold:

• To create an attractive, eye catching self service betting terminal whilst maintaining a small footprint
• The second product was to create a “welcome kiosk” designed to enhance customer experience.
• The platform was to incorporating a range of solutions including live odds streaming and a betting facility. The hardware needed to be robust, intuitive and allow customers to access all information at the touch of a button.

The Solution

• Top Screen Media created a bespoke kiosk solution with all the functionalities required that gave Ladbrokes a self service, cost effective yet stylish betting terminal.
• The welcome kiosk was also developed in partnership between Ladbrokes technical team and Top Screen media’s developers to deliver a flexible easy to use solution to its customers.
• All products were delivered according to Ladbrokes strict brand guidelines and quality standards.

Outcome

• Our product enabled customers to access live odds, betting slips, view predicted odds and instantly place a bet with no prior experience of the process.
• It also helped to reduce pressure on customer service staff.