Sector: Commercial
Hotels.com is a leading provider of hotel accommodation worldwide, offering booking services through its own network of localised websites and telephone call centres. Hotels.com has the widest selections of accommodation on the net with over 240,000 properties worldwide.
The Challenge
- Hotels.com were actively looking for new innovative ways to market their product to increase sales and exposure.
- Hotels.com wanted to explore how digital advertising could be quantified into sales and not just awareness.
- Apart from online advertising there are very few identified advertising channels that allow instant sales conversions.
The Solution
- Top Screen Media delivered a campaign on our tourist information kiosk network as this presented the ideal customer base for Hotels.com.
- Our innovative web connected interactive advertising platform provides not only digital on screen advertising but also the ability to instantly access the advertised product on the integrated touch screen.
- By combining digital on screen advertising with an instant call to action and booking facility Hotels.com could quantify the conversion and benefit from a targeted captive audience.
Outcome
- Our advertising network provided a measurable advertising medium usually only available with online advertising.
- Enabled hotels.com to capture new customers and visitors in the right time at the right place.
