Sector: Commercial / Retail

Alton Towers Resort is the UK’s leading short break resort and part of the global leading Merlin Entertainments Group. Alton Towers offer an unrivalled selection of theme parks and attractions for the whole family to enjoy together.

The Challenge

The challenge was to create an attractive, eye catching all-in-one kiosk, maintaining a tiny footprint whilst incorporating an easy to use booking facility for the hotel and restaurants at Alton Towers. Both hardware and software needed to be intuitive and allow customers to view availability and instantly book and receive a confirmation with no prior experience of the process.

The Solution

  • Top Screen Media created a solution that gave Alton Tower the flexibility to deploy a self service solution to its customers.
  • Delivering the solution on our innovative touch pad which looks like a giant IPod gives the customers a more familiar platform to interact with and invites instant interaction.
  • We also delivered the Offerpod software on the platform allowing Alton Towers the ability to include and manage real time special offers and data capture.

Outcome

  • Our product significantly reduces pressure on customer service staff.
  • Enable customers to view availability and instantly book and receive a confirmation with no prior experience of the process.